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Value Creation Strategies for the Steel Industry – Challenges and Opportunities for Key End-User Consuming Markets

Metal Bulletin Research (MBR) have published an in-depth 300 page study, Value Creation Strategies for the Steel Industry – Challenges and Opportunities for Key End-User Consuming Markets which focuses on steel producer value creation strategies towards the vitally important end-user industries of residential and non-residential construction, transportation, wind farms and renewable energy markets (a new and exciting area Metal Bulletin Research explore in-depth in this study), railways, shipbuilding, containers, steel drums, domestic appliances, metals packaging and defense.

Today’s steel industry is a very competitive and challenging environment, in which this study helps to identify:

• The major influences that will shape the steel industry over the next decades;
• How steel producers can tackle the issues by positioning their company strategically along the value chain;
• Which market segments will offer growth prospects;
• What the future demand and revenue will be by steel product;
• What are the varying price premiums steelmakers can obtain for producing varying steel grades and treatments, such as deep drawing (DD12 / DD14), structure steels (S275 / S355), high strength low alloy, medium carbon steel and various surface treatments.




Value Creation Strategies for the Steel Industry – Challenges and Opportunities for Key End-User Consuming Markets examines the varying strategies already being adopted by some of the key global steel suppliers, including case studies for Thyssen Krupp, ArcelorMittal, Evrazholding and Tata Steel.

The study critically analyses their attempts at adding value with regards to research & product technology innovations, customer services, cost reduction strategies, raw material supply & vertical integration strategies, consolidation market share and economies of scale, adaption strategies to new energy mix / climate change politics. What are the lessons learnt? What have been the measurable benefits and what have been the pit-falls?

The study goes on to examine a variety of end-user market areas in examining the key demand drivers for the steel industry, all with very different characteristics and implications for value adding strategies.

Other relevant Metal Bulletin Research reports include:

- Steel Raw Materials: Weekly Market Tracker
- Steel: Weekly Market Tracker
- Quarterly Global Iron Ore Cost Service
- Quarterly Global Steel Cost Service
- Trading Iron Ore: A full feasibility study for a new derivatives contract

For more information please call +44 (0) 20 7779 8000 or email us. If you are in the Asia / Pacific region please call +61 3 5221 0715.



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