June 2009 | Steel Tracker
Adding value and taking value away: Steel Price Analysis
China's steelmakers have added an enormous amount of galvanising (HDG) capacity in recent years.
Every textbook and business consultant tells steelmakers in developed economies that they can survive only if they strive to add value and to extend quality. The advice is so familiar it may have acquired the ineffectiveness of a platitude.
An obvious addition to value for a steelmaker is the conversion of HR coil stock first to CR coil and then to galvanised coil. Unfortunately for steelmakers in rich countries, steelmakers in poorer countries have moved downstream in a search for adding value too. As a result the galvanisers in developed countries may find that they cannot collect the full addition value in revenue that they had hoped for...
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